The technology behind hearing aids has been changing rapidly. Hearing aids are no longer promoted by the hearing aid makers as an assistive medical device. They are promoted as a fashion accessory, the way the society look s at eyewear – spectacles and sunglasses.

The reason behind this change in marketing strategy has been the technological advancement which has made all hearing aids smaller, sleeker and yet more powerful than their predecessors. The smaller and sleeker size and design implies that several hearing aids are no longer easily visible.

Moreover, hearing aid companies have divided the customer base into premium and non-premium with further segregation of their client base based on age. Several companies like Phonak have come up with product lines specifically designed for kids and teens.

Some others have come up with hearing aids for babies. One manufacturer has come up with hearing amplifiers which they promote as the device for those who aren’t ready aid for a hearing aid. Devices for kids have been promoted with personalization in terms of cover colour to match their liking.

Premium hearing aids too come with personalization options in terms of device body colour and in terms of settings. Premium hearing aids come with advanced features like tinnitus management system inbuilt with the hearing aid, although some companies have separate devices for tinnitus management.

Hearing aids are coming with apps to connect your mobile phone or your home security system directly with your hearing aid. These advanced features are pretty much needed in today’s world. However, in India where aged people tend to lag behind on technology sphere, these advanced features may not come to any use.

There are mobile apps that can give soothing music to your ear when you are facing tinnitus problem via your hearing aids. All the hearing aid players in the market today work on a franchisee model to sell their products in India. You need to contact your nearest hearing aid clinic to get the best deal.